the psychology of the people trump appeals to shows what the right-half of the bell curve of whites is made of. i call them strut-grovelers. they are at once

cowardly

and

self-important

they are very greedy for anything that elevates them -- in a safe way -- over their fellow bucket crabs

ALL republican marketing literature is based on the General Unifying Theory of Whites Want Love Need Will Pay for Smoke Blown Up Their Ass.

"insider" "exclusive" "unique" -- these are their cumwords