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Dutch city becomes world’s first to ban meat adverts in public
Haarlem’s move is part of efforts to cut consumption after meat was found to contribute to climate crisis
Adverts will not be allowed on Haarlem’s buses, shelters and screens in public spaces, prompting complaints from the meat sector that the municipality is “going too far in telling people what’s best for them”.
A Dutch city will become the first in the world to ban meat adverts from public spaces in an effort to reduce consumption and greenhouse gas emissions.
Haarlem, which lies to the west of Amsterdam and has a population of about 160,000, will enact the prohibition from 2024 after meat was added to a list of products deemed to contribute to the climate crisis.